Desperately Different Named Canada's Hottest New Label
March 27 2006 TORONTO
Last Wednesday, at the much-talked-about fashion event of the season, designer Katya Revenko of Desperately Different was named winner of the illustrious Toronto Fashion Incubator Fall 2006 New Labels® Fashion Design Competition presented by ELLE CANADA. Revenko competed against three talented designers including Fashion Psychology duo Beryl Bacchus and Patrick Larrivee, Karamea by Michelle Turpin and Las Valentias by Erin Keatch. Katya was awarded The ELLE CANADA New Labels® Fashion Award valued at more than $25,000, including a $1000 cash prize, a one-page editorial in ELLE CANADA, and a gift basket from Euphoria by Calvin Klein. Her collection will also be sold at trendy retailer TNT in Hazelton Lanes.
Over 800 fashion media, celebrities and tastemakers schmoozed at the sold-out charity event. Tickets entitled guests to sip delicious wines courtesy of Vin de Pays d’Oc and nosh at the super-tasty Amazing Food stations. Guests also enjoyed ELLE CANADA sponsored gift bags filled to the brim with the newest beauty creams, rich chocolate, spa samples, M.A.C cosmetics, a full size Euphoria by Calvin Klein fragrance and more!
"TFI New Labels is an excellent stage for young designers with a strong point-of-view to showcase their work to the industry's top players. This year all the collections were powerful and it wasn't easy to choose the winner,” said Rita Silvan, Editor-in-Chief, ELLE CANADA.
Revenko took her inspiration for her winning Fall 2006 collection from iconic historic female figures such as Joan of Arc, Catherine the Great and Marlene Dietrich. “I like to inject a feeling of déjà vu into the clothes that bring back memories or references of different periods and historic figures,” Revenko discloses. Each piece was well thought out and aptly named to reflect Revenko’s vision of women. For instance, the Joan of Arc jacket provides an and armour of sorts for the modern woman who, with the strong exterior strong exterior, can nurture and protect her soft vulnerable interior.
“For the past six months, I’ve worked hand-in-hand with each of the four finalists from their first conception to the final runway, so I can truly appreciate how hard they have each worked,” said TFI Executive Director, Susan Langdon. “For me the show was truly exhilarating, and I am sincerely proud and honoured to commend each designer for an outstanding presentation of Canadian fashion.”
Net proceeds from the event ticket sales and a portion of net proceeds from private shopping at TNT benefited the Toronto-based TFI, an innovative, non-profit organization that has been hatching talent for almost 20 years. With support from TEDCO (Toronto Economic Development Corporation), TFI is dedicated to nurturing designers and entrepreneurs entering the fashion community at its 6,000 sq. ft. design and small business centre. TFI New Labels®, the Toronto Fashion Incubator’s signature showcase of up-and-coming talent, has been presented to buyers, media and trade since 1992.
”TFI is an incredible organization – from their dedication to supporting and nurturing new fashion entrepreneurs, to this amazing competition showcasing our top Canadian talent,“ said founder of TNT boutique and New Labels judge Arie Assaraf. “It was an honour to be a part of the fashion competition. I am thrilled to carry Desperately Different at TNT and donate a portion of the event night's sales to TFI.”
For the 3rd consecutive year, ELLE CANADA was Presenting and Media Sponsor of the fashion event. As Canada’s pre-eminent fashion, beauty, and lifestyle magazine, this 34th edition of the global family of ELLE titles is one of its most successful launches in history. ELLE CANADA is published 12 times per year by Les Publications Transcontinental-Hachette Inc. Other proud sponsors include Vin de Pays d’Oc, Euphoria by Calvin Klein, TEDCO, Hazelton Lanes Shopping Centre, TD Canada Trust, TNT, M.A.C, Salon Daniel, Beehive Design, Laven Industries and Amazing Food Service.
www.fashionincubator.com
Please contact FAULHABER PR at 416 504 0768 or email info@faulhaber.ca for all media inquiries.
BACK TO MEDIA MAIN PAGE
